Virtually anything is billboard-worthy: Stewie Griffin for President, Legalize Weed, Happy Birthday Elvis, Music Feeds The Soul, Glenn Beck Sucks… Seriously, anything goes.
I wonder what would happen if we funded a billboard that read, “Smile.” Would it cause some people to smile as they passed it? And would those smiles be contagious to others they interacted with. Could we get an entire city smiling? I think we can.
We were all really excited to hear the news.
The world has changed. Social media, barely a blip on the radar 10 years ago, is now a powerful force worldwide. Facebook has more than 600 million users. It’s the most popular website in the U.S. — bigger than Google.
So, when you start a campaign, make Facebook and Twitter a part of your plan. Reach out and inspire others to spread your messages. With the help of your friends and followers, you can accomplish much more than you thought. You have a vast resource at your fingertips — social networking. Use it.
Obama won the presidency by using it. Foreign governments have toppled because of it. Imagine what can you do…
We do it every day. Talk, text, tweet, email. You can barely walk 2 steps without communicating in some form or another. But reaching the masses is still reserved for corporate advertising and well-funded public interest groups.
EpicStep was founded on the idea of creating a platform that gives individuals the same power of expression as the ‘big boys’ — Coke, Ford, AmEx, etc. The ability to communicate with the masses. To reach them. To make our individual voices heard.
It’s probably too early to tell, but I think it’s actually starting to work.
I am continually inspired by the campaigns people submit and fund. It makes me believe in what we are doing more and more every day. Thank you for inspiring this journey.
If you want your campaign to blast off and get the attention it deserves… Share share share!!! Share it with friends, share it with strangers, share it with your Great Aunt Edna.
Send emails, use social media, write to bloggers, call your local congressman. Do whatever it takes to broadcast your EpicStep campaign to the world. Find a passionate group of supporters who are enthusiastic about your message. These people will be the key to your campaign’s success — they’ll spread it far and wide. If it’s an environmental message, contact Greenpeace, Surfrider, etc. If it’s a sports message, reach out to fans and followers. Tell anyone and everyone!
Be genuine. Get opinions. If it resonates, these followers will support your campaign and spread it like wildfire.